Fresh Connect

For this project I was challenged to create a campaign that addresses a specific social issue. The social issue that I decided to focus the campaign around is the rising trend across the US of families in low income housing not having access to healthy foods due to how expensive and scarce fresh food is in their communities. This campaign connects members in a community together where one family can purchase gift cards that help send fresh food/produce to a family in need for free or at a reduced cost. The campaign includes an editorial spread, a gorilla marketing campaign that is set in fresh markets and local grocery stores, and a social media campaign to emotionally appeal to viewers and inform them about the social issue and how they can help. Adobe softwares that were used include: Illustrator, Photoshop, and Indesign.